The Real Estate Debate

Today's post stems from an encounter I had last night while at local Sprint store. I stopped in to see if I could pick up a charger for my watch, so as the guy is looking up my account he notices that I am in real estate sales. He starts asking me questions about the real estate market(as almost everyone does once they find out what I do) and as we are talking be says that his co-worker could buy a house right now and points to him. He says that he didn't though because went out and bought a new car . The guys says it's true he could have bought a house but he didn't see the value in buying a home and opted to buy a new car instead. Rather than start brow beating him with all of the benefits of home ownership, I asked him about his reasoning for buying a new car. I asked him if there was something wrong with the car he had? He said no. So I asked him why he bought the car if not out of necessity and he said that he bought the car because he wanted the enjoyment of driv...

So once again I found myself in a presentation about how the future of real estate is going to be changed forever by this company. Right away I saw the multi-level marketing aspects of this company, as with every multimulti-level marketing presentation and (I have been to dozens). They all start of the same way, they start by talking about how Facebook was started and how the 3 guys that got in with Facebook in the beginning are Billionaires and the 2 that didn't well...you know. As with every multi-level marketing company I have seen, the focus is on recruiting others into the business not providing good service to the customers. Other than talking about how fast the company is growing (which they all do) they spent rest of the time talking about all of the technology they use. Technology certainly is and will have a major impact on the real estate industry but nothing can take the place of great service and providing a great customer experience. One thing is most definitely tru...