Multi-Level marketing and Real Estate

So once again I found myself in a presentation about how the future of real estate is going to be changed forever by this company. Right away I saw the multi-level marketing aspects of this company, as with every multimulti-level marketing presentation and (I have been to dozens). They all start of the same way, they start by talking about how Facebook was started and how the 3 guys that got in with Facebook in the beginning are Billionaires and the 2 that didn't well...you know.

As with every multi-level marketing company I have seen, the focus is on recruiting others into the business not providing good service to the customers. Other than talking about how fast the company is growing (which they all do) they spent rest of the time talking about all of the technology they use. Technology certainly is and will have a major impact on the real estate industry but nothing can take the place of great service and providing a great customer experience.

One thing is most definitely true, as we progress from one generation to the next the idea of buying homes online or with robots etc will certainly gain steam. The younger generation is more accustomed to shopping online, attending class online, studying online etc. So for them there is no problem with buying a home online, actually for them its preferred. However a multi-level marketing real estate company is just ridiculous.

Just my thoughts

Comments

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